Articles
Practical guides for WhatsApp for business.
Clear explanations and step-by-step playbooks, written for teams who are setting up or scaling customer conversations on WhatsApp.
How to set up a WhatsApp catalogue and sync your products
Connect a Meta catalogue to your WhatsApp number, add products with images, sync them with per-product status and send products and lists in chat.
Setting up a WhatsApp CRM and lead pipeline that your team will use
How to design lead stages, assign owners, tag sources and follow up on WhatsApp so a CRM becomes part of how your team already works.
How to build your first WhatsApp chatbot
A step-by-step plan for your first WhatsApp chatbot: choose a trigger, design a short conversation, collect answers, create a lead and hand over to a human.
Click-to-WhatsApp ads: how to capture and tag every lead
How Click-to-WhatsApp ads and links reach your chat, how leads are attributed by platform and how to tag leads from Facebook, Instagram, Threads and X.
WhatsApp message templates: categories, approval and best practice
How WhatsApp template messages work, the marketing, utility and authentication categories, variables, buttons and media, and how to avoid rejections.
The WhatsApp 24-hour window, explained
How the WhatsApp 24-hour customer service window works, what you can send inside and outside it, and how to avoid losing a conversation.
WhatsApp Business API: a practical guide for Indian businesses
What the WhatsApp Business API is, how it differs from the Business app, what you need to start, how messages are priced and how to set it up.
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